Advertising and Collateral

Print media is one of the best ways to target your market. Whether your business runs an advertisement in your trade publications, hands out brochures at meetings and events, or runs a direct mail campaign, the design should reflect your business' image - professional.

One of the best ways to build credibility and brand recognition is to carry a design concept across your marketing materials. Keep your materials fresh, and you'll send the message that your business is up-to-date.

We'll save you money on print projects by eliminating the "middle man".

Although we design all types of printed materials, Prizm Graphics is not a printing company. We will coordinate our design and file production with your vendor, or we will connect you to one of our vendors to ensure that your project is produced to specification and comes out right.

We will recommend the right printer and the right type of printing process, and have the printer provide you with an estimate prior to starting the project. Then, we'll put you in direct contact with the vendor for the purchase of your project.

We'll follow through with them through every step of the process and make sure everything runs smoothly.

Eliminating the "middle man" will save you the mark-ups involved with traditional advertising agencies, and give you a connection for future projects.

A bit about Direct Mail

It takes more than one mailer to get a good response.

Direct mail is still considered the number one means of reaching target markets. Studies show that it takes a minimum of
4 mailers to begin to receive a good response.
Each direct mail piece should build on the previous one - with a cohesive appearance that the reader will begin to recognize.
Think "campaign." Generally, it is not until the 4th mailer that response begins to increase dramatically.

Prizm Graphics can develop a direct mail program that will work for you. We make sure that pieces meet postal codes, coordinate with the printer and mail houses, and will follow up to track response to the campaign.

When a campaign is designed so that each piece builds on the previous, you'll build brand recognition and have a successful campaign.